Step 1 · 15 minutes
The kickoff
One short call sets your voice and your guardrails: what to post, what never to post, and what needs a call first. That's the last homework you get.
Local businesses don't have a content problem — they have a Tuesday problem. The work is good, the customers are happy, and the accounts go silent for six weeks because posting isn't anybody's job. Second Shift is that job: we plan, produce, and post your content every week — on schedule, in your voice — while the work gets done on the second shift, so yours doesn't have to.
Step 1 · 15 minutes
One short call sets your voice and your guardrails: what to post, what never to post, and what needs a call first. That's the last homework you get.
Step 2 · Monthly
Every month you see the content plan before anything posts — what, where, and when, in words a busy owner reads once.
Step 3 · Weekly
We write, design, and produce your content. Every piece passes an internal quality gate, and nothing ships in your name that you haven't had the chance to see. Approve, tweak, pull, or pause anything — including a big pause button for the days your business needs quiet more than content.
Step 4 · Monthly
Growth and Partner plans include a one-page monthly report in plain language — what went out, what it did, what's next.
Flat monthly rates. No setup fee to get started, and founding clients lock the $299 Starter rate. Once the founding round closes, the standard Starter rate is $349/mo.
| Plan | Price | Platforms | Posts / month | Monthly report |
|---|---|---|---|---|
| Starter For getting consistent — founding rate. | $299/mo | 1 | 4 | — |
| Growth The healthy middle — most room to grow. | $799/mo | Up to 2 | 8 | Yes |
| Partner Your full social department. | $1,199/mo | Up to 3 | 12 | Yes |
Add-ons · $100/mo each
Rather run it yourself? · $29 one-time
The playbook we run, packaged for businesses that would rather post it themselves: planning rhythm, post recipes, and the quality checklist. One payment, yours to keep.
Produced live events · Add-on
Streamers and creator clients can add a branded broadcast graphics pack — pre-show, BRB, frames, alerts — built from your brand kit. See the packs →
Drafts → your review → approved-only publishing. Buying never means account access: access is granted by you, and revocable by you, at any time.
Everything made for you is yours — assets and exports included, on exit, for any reason.
Our production uses AI assistance under human direction and review, and we say so — see our AI Content Disclosure.
Our promise, in writing: we sell consistency and craft. We never promise reach, leads, or sales numbers — anyone who does is guessing with your money. Full terms live in the Client Services Agreement summary on our Terms and Refunds & Cancellation pages.